Music Research Project #2

 Hi blog! 

I'm here to talk about the music research project again! This time, with the final product. Honestly, this project was fun! It was hard at first because my partners for this project worked really differently, and we all had busy schedules so it was hard to find days that worked for everyone and a big part of it was me having to clarify things for some of the group members.

We started out in class by doing some research on country music, some country artists, and how country music is marketed and distributed. Personally, I wasn't looking forward to it because I am not a fan of country music. I researched Zach Bryan because he has one song that I can stand listening to, so I figured it'd be the most bearable one.

After working on the research chart for about two classes, I got really sick and missed probably a week's worth of class, and my group didn't work on the project at all! Once the due date started to get closer they started to get more worried as we were missing a lot of things. While sick I worked on the marketing campaign for our artist because my partners texted me asking me to take care of the marketing part because of my past knowledge. 

Developing the marketing campaign was actually my favorite part of the project. It was really nice to have the liberty to bring a completely new artist to the spotlight through marketing, so pretty much I could choose what to do as far as merch, social media, websites, etc go.

Once I wasn't sick anymore and returned to class, we started catching up on all the other components of this project that we hadn't yet done. Last Friday, we left together after AICE Media and went to Chick-fil-A and towncenter (with me as chauffeur as the other people in my group aren't old enough to have their licenses yet) to record some of the scenes for the music video, which was good because since I used to work at the Starbucks in town center, my ex-coworkers were willing to participate in our video.

After that, we went back to one of my partner's house to record the rest of the scenes. She had a huge house! Super nice and modern. I love going to other people's houses, its fun! Anyways, we printed a bunch of photos and spent like 20 mins cutting them for our next scene. By the time we finished recording all scenes, it was around 7pm and I dropped my other partner at her house and drove home.

After that, came the editing part of the video, which I didn't partake much in because I SUCK at editing and using all those different softwares and stuff. Luckily, one of my partners is kind of techy, so she took over that part meanwhile my other partner and I took care of putting the presentation together.

Overall, this was a cool project. We had a lot of freedom to pretty much create whatever we wanted out of this artist, and I think we did a good job. I learned that most of the music videos I've seen from other artists are storytelling, and it's interesting to see how they serve a purpose to the song

Here are a few of the slides from our presentation!